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Business Statistics for Competitive Advantage with Excel 2010 by Cynthia Fraser (Paperback, 2012)

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Product Information

Exceptional managers know that they can create competitive advantages by basing decisions on performance response under alternative scenarios. To create these advantages, managers need to understand how to use statistics to provide information on performance response under alternative scenarios. This updated edition of the popular text helps business students develop competitive advantages for use in their future careers as decision makers. Students learn to build models using logic and experience, produce statistics using Excel 2010 with shortcuts, and translate results into implications for decision makers. The author emphasizes communicating results effectively in plain English and with compelling graphics in the form of memos and PowerPoints. Statistics, from basics to sophisticated models, are illustrated with examples using real data such as students will encounter in their roles as managers. A number of examples focus on business in emerging global markets with particular emphasis on China and India. Results are linked to implications for decision making with sensitivity analyses to illustrate how alternate scenarios can be compared. Chapters include screenshots to make it easy to conduct analyses in Excel 2010 with time-saving shortcuts expected in the business world. PivotTables and PivotCharts, used frequently in businesses, are introduced from the start. Monte Carlo simulation is introduced early, as a tool to illustrate the range of possible outcomes from decision makers' assumptions and underlying uncertainties. Model building with regression is presented as a process, adding levels of sophistication, with chapters on multicollinearity and remedies, forecasting and model validation, autocorrelation and remedies, indicator variables to represent segment differences, and seasonality, structural shifts or shocks in time series models. Special applications in market segmentation and portfolio analysis are offered, and an introduction to conjoint analysis is included. Nonlinear models are motivated with arguments of diminishing or increasing marginal response, and a chapter on logit regression models introduces models of market share or proportions. The Second Edition includes more explanation of hypothesis tests and confidence intervals, how t, F, and chi square distributions behave. The Data Files, Solution Files, and Chapter PowerPoints: The data files for text examples, cases, lab problems and assignments are stored on Blackboard and may be accessed using this link: https://blackboard.comm.virginia.edu/webapps/portal/frameset.jsp Instructors can gain access to the files, as well as solution files and chapter PowerPoints by registering on the Springer site: http://www.springer.com/statistics/business%2C+economics+%26+finance/book/978-1-4419-9856-9?changeHeader Business people can gain access to the files by emailing the author cfg8q@virginia.edu. https://blackboard.comm.virginia.edu/webapps/portal/frameset.jsp Instructors can gain access to the files, as well as solution files and chapter PowerPoints by registering on the Springer site: http://www.springer.com/statistics/business%2C+economics+%26+finance/book/978-1-4419-9856-9?changeHeader Business people can gain access to the files by emailing the author cfg8q@virginia.edu.

Product Identifiers

Publisher
Springer-Verlag New York Inc.
ISBN-13
9781441998569
eBay Product ID (ePID)
178311239

Product Key Features

Author
Cynthia Fraser
Publication Name
Business Statistics for Competitive Advantage with Excel 2010
Format
Paperback
Language
English
Subject
Mathematics, Business
Publication Year
2012
Type
Textbook
Number of Pages
485 Pages

Dimensions

Item Height
279mm
Item Width
210mm

Additional Product Features

Title_Author
Cynthia Fraser
Country/Region of Manufacture
United States

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Business Statistics for Competitive Advantage with Excel 2010 by Cynthia Fraser (Paperback, 2012)

Best-selling in Adult Learning & University

Secrets Of Mental Math: The Mathemagician's Guide to Lightening Calculation and Amazing Maths Tricks by Arthur Benjamin, Michael Shermer (Paperback, 2006)

The Falsification of History: Our Distorted Reality by John Hamer (Paperback, 2013)

Code of Practice for In-service Inspection and Testing of Electrical Equipment by The Institution of Engineering and Technology (Paperback, 2020)

Adult Children of Emotionally Immature Parents: How to Heal from Distant, Rejecting, or Self-Involved Parents by Lindsay C Gibson (Paperback, 2015)

Trading in the Zone: Master the Market with Confidence, Discipline, and a Winning Attitude by Mark Douglas (Hardcover, 2001)

Muhammad the Last Prophet: A Model for All Time by Abulhasan 'Ali Nadvi (Paperback, 1993)

Gaza: An Inquest into Its Martyrdom by Norman Finkelstein (Paperback, 2021)

Save on Adult Learning & University

Bold Beans: Beautiful, Brilliant and Exciting Recipes by Amelia Christie-Miller

The Concise Laws of Human Nature by Robert Greene Paperback, English

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London: A Guide for Curious Wanderers, Jack Cheshe

The Art of War Book Deluxe Special Gift Hardback Set Ver - Sun Tzu

Silent Spring (Penguin Modern Classics) by Carson, Rachel, NEW Book, FREE & FAST

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