CRM at the Speed of Light, Fourth Edition: Social CRM 2.0 Strategies, Tools, and Techniques for Engaging Your Customers by Paul Greenberg (Hardback, 2009)

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"Paul Greenberg shares his unparalleled expertise on the dramatic evolution from CRM 1.0 to CRM 2.0 with unique insightful examples. -- Jay Dunn, Vice President of Marketing, Lane Bryant.
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