Campaign Communication and Political Marketing by Philippe J. Maarek (Hardcover, 2011)

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Campaign Communication and Political Marketing, Hardcover by Maarek, Philippe J., ISBN 1444332341, ISBN-13 9781444332346, Brand New, Free P&P in the UK "Campaign Communication and Political Marketing is a comprehensive, internationalist study of the modern political campaign. It indexes and explains their integral components, strategies, and tactics.. Offers comparative analyses of campaigns from country to country. Covers topics such as advertising strategy, demography, the effect of campaign finance regulation on funding, and more. Draws on a variety of intenational case studies including the campaigns of Barack Obama and Nicolas Sarkozy. Analyses theimpact of media and 24/7 news cycle on campaign conduct."--