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- DescriptionUseful for those wishing to understand how American politics is influenced by advertising, this scientific study examines the effects these emotional appeals in political advertising have on voter decision-making. It contains experiments, conducted by the author during an election, with truly eye-opening results that upset conventional wisdom.
- Author BiographyTed Brader is assistant professor of political science and faculty associate at the Center for Political Studies of the Institute for Social Research at the University of Michigan.
- Author(s)Ted Brader
- PublisherThe University of Chicago Press
- Date of Publication01/01/2006
- GenrePolitical Science & Theory
- Series TitleStudies in Communication, Media & Public Opinion
- Place of PublicationChicago, IL
- Country of PublicationUnited States
- ImprintUniversity of Chicago Press
- Content Note14 tables, 52halftones, 30line drawings
- Weight398 g
- Width175 mm
- Height220 mm
- Edition StatementNew edition
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