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Throws a light on the ruthless manipulation of children by big business - and on society's failure to protect them. Children, it argues, are now perceived as a resource to be mined for profit. It takes us on a dystopian journey through a world of cynical exploitation, callous neglect, ill-informed parents and governments that look the other way.
Joel Bakan is professor of law at the University of British Columbia. A Rhodes Scholar and former law clerk to Chief Justice Brian Dickson of the Supreme Court of Canada, he holds law degrees from Oxford, Harvard and Dalhousie Universities. An internationally renowned legal authority, Bakan has written widely on law and its social and economic impact. He is the author of the bestselling and critically-acclaimed The Corporation: The Pathological Pursuit of Profit and Power.