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After providing a history of political consulting in America, this study examines the principal communication specialities used in contemporary campaigns. Throughout the book, political consultants discuss their approaches and evaluate the benefits and shortcomings of these methods.
ROBERT V. FRIEDENBERG is Professor of Communication at Miami University, Ohio. He is the author or editor of numerous studies of political communication, including Rhetorical Studies of National Political Debates and Rhetorical Studies of the 1996 Political Debate (Praeger, 1993 and 1997, respectively), and, with Judith Trent, Political Campaign Communication: Principles and Practices (Praeger, 1995).