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About this product
- DescriptionAll strategies require information and competitive strategies are no exception. As a result there is an existing and growing requirement for competitive intelligence. This book shows how to collect and analyze competitive intelligence as part of a competitive strategy.
- Author BiographyCHRIS WEST is Managing Director of Competitive Intelligence Services and author of a book on Market Research for Palgrave.
- Author(s)Christopher West
- PublisherPalgrave Macmillan
- Date of Publication19/09/2001
- GenreManagement & Business: General
- Place of PublicationBasingstoke
- Country of PublicationUnited Kingdom
- ImprintPalgrave Macmillan
- Content Notebiography
- Weight541 g
- Width155 mm
- Height235 mm
- Spine18 mm
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Thanks, we'll look into this.