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About this product
- DescriptionConsumer Value is one of the few books that attempts to define and analyse exactly what consumers want. By setting down a new and innovative framework for the concept of 'value' it is as provocative as it is rigorous.
- PublisherTaylor & Francis Ltd
- Date of Publication03/12/1998
- GenreSales & Marketing
- Place of PublicationLondon
- Country of PublicationUnited Kingdom
- Content Note3 black & white tables
- Weight476 g
- Width156 mm
- Height234 mm
- Edited byMorris B. Holbrook
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