2 black & white illustrations, 2 black & white tables, 2 black & white line drawings
Table Of Contents
1. Cool Nation: Imagining the nation through branding 2. The Circulation of Cool 3. Nation Branding in Action 4. Manufacturing Authenticity 5. The Population and Consumers of the Cool Nation 6. The Cooling Effect
Katja Valaskivi is the Director of The Tampere Research Centre for Journalism, Media and Communication (COMET) at the School of Communication, Media and Theatre (CMT), University of Tampere, Finland.