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About this product
- DescriptionCoolhunting involves making observations and predictions as part of the search for cutting-edge trends. This title includes sidebars that expand concepts and present anecdotes, as well as illustrations (charts, graphs, tables, and pictures) to help guide the reader through the explanations of concepts.
- Author BiographyScott W. Cooper is President of the Hiebing Group and has worked on accounts such as Coors, Famous Footwear, American Automobile Association (AAA), and Fort Howard Paper. Prior to his current position, Scott had experience in both the client and agency side of the business. He currently teaches marketing communications in the School of Business at the University of Wisconsin.
- Author(s)Peter A. Gloor,Scott W. Cooper
- Date of Publication18/04/2007
- GenreManagement & Business: General
- Series TitleAgency/Distributed
- Place of PublicationNew York
- Country of PublicationUnited States
- Content NoteIllustrations
- Weight1 g
- Width62 mm
- Height92 mm
- Spine10 mm
- Contained items statementContains Hardback and CD-ROM
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