Deliver a better business experience, for every kind of customer A one-size fits all approach to customer service is no longer viable.
KELLY McDONALD is the president of an award-winning advertising and marketing firm, and has been featured on CNBC, in BusinessWeek, CNN Money.com, and SiriusXM Radio. Her clients include brands such as Toyota, Sherwin-Williams, State Farm Insurance, MillerCoors, and Harley-Davidson. In 2009, Advertising Age named McDonald Marketing one of the Top Ad Agencies in the U.S. across all disciplines. She is the author of How to Market to People Not Like You: Know It or Blow It Rules for Reaching Diverse Customers, which reached number 7 on the Inc. magazine list of bestselling business books for 2011.