All listings for this product
About this product
- DescriptionCultural Strategy provides a step-by-step guide for managers and entrepreneurs to building businesses based upon innovative ideologies: ideas that leverage social change and needs. Analyzing classic cases such as Nike, Starbucks, Marlboro, Jack Daniels, and Ben & Jerry's, Holt and Cameron show how the theory works as an actionable strategy.
- Author BiographyDouglas Holt was Professor of Marketing at both the Harvard Business School and the University of Oxford. He is now President of the Cultural Strategy Group, a consulting firm that provides brand strategy and innovation solutions using the cultural strategy framework. He is a leading expert on brand strategy, having established cultural branding as an important new strategy tool in his best-selling book How Brands Become Icons: The Principles of Cultural Branding. He has developed cultural strategies for a wide range of brands, including Coca-Cola, Microsoft, Ben & Jerry's, Sprite, Jack Daniel's, MINI, MasterCard, Fat Tire beer, Qdoba, Georgia Coffee, Planet Green, and Mike's Hard Lemonade, along with a number of non-profit organizations. He holds degrees from Stanford, the University of Chicago, and Northwestern, and is the editor of the Journal of Consumer Culture. He has been invited to give talks at universities and management seminars worldwide, including the Global Economic Forum in Davos Douglas Cameron is Co-Founder and Chief Strategy Officer for Amalgamated, an influential non-traditional advertising agency known for developing content across multiple media platforms. He has developed brand strategies and campaign ideas for a wide range of clients, including Ben & Jerry's, Clearblue, Coca-Cola, Fat Tire beer, FOX Sports, Freelancers Union, Fuse Music Television, Mike's Hard Lemonade, Sprite, and Svedka vodka. He began his career at Cliff Freeman & Partners, the most lauded creative shop of its time. He entered the world of marketing inadvertently: travelling the world as a bagpiper, he was invited by David Ogilvy to perform at his French castle. Ogilvy insisted he take up advertising. He graduated from Dartmouth College, where he received the English department's top graduating honour.
- Author(s)Douglas B. Holt,Douglas Cameron
- PublisherOxford University Press
- Date of Publication23/08/2012
- GenreBusiness, Accounting & Vocational: Textbooks & Study Guides
- Place of PublicationOxford
- Country of PublicationUnited Kingdom
- First Published2012
- ImprintOxford University Press
- Weight598 g
- Width156 mm
- Height234 mm
- Spine22 mm
Best-selling in Adult Learning & University
Save on Adult Learning & University
- £17.00Trending at £22.57
- £23.72Trending at £26.09
- £7.03Trending at £9.06
- £40.35Trending at £41.08
- £42.67Trending at £47.87
- £20.65Trending at £21.76
- £30.21Trending at £31.29
This item doesn't belong on this page.
Thanks, we'll look into this.