This work provides a catalogue of frauds that customers perpetrate on businesses - and why they do it. It reports that customer fraud seems to be achieving the status of socially acceptable behaviour.
KELLY TIAN is Associate Professor of Marketing at the University of Kentucky, where she teaches graduate and undergraduate courses on ways to design consumer behavior research./e Formerly an insurance claims investigator trained to detect fraudulent behavior among amateurs and professionals both, she also worked for the U.S. General Accounting Office. Tian is a regular contributor to the journals of her field on a variety of topics, including consumer nonconformity and resistance. BILL KEEP is Associate Professor of Marketing at Quinnipiac University./e His teaching and research center on retailing, channel partnerships, and related legal issues, with a special focus on pyramid schemes, consumer fraud, and the Robinson-Patman Act. Among his various private and public consulting clients are the U.S. Securities and Exchange Commission, the Department of Justice, the Federal Trade Commission, and legal prosecutors in Kentucky and Florida.