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About this product
- DescriptionThis book tackles the third major challenge and the second most difficult step in the ROI methodology: converting data to monetary values.
- Author(s)Jack J. Phillips,Patricia Pulliam Phillips
- PublisherJohn Wiley & Sons Inc
- Date of Publication01/02/2008
- GenreManagement & Business: General
- Series TitleMeasurement and Evaluation Series
- Place of PublicationNew York
- Country of PublicationUnited States
- ImprintJossey-Bass Inc.,U.S.
- Content NoteIllustrations
- Weight226 g
- Width154 mm
- Height227 mm
- Spine10 mm
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