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About this product
- DescriptionThis is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the needs of business users who are looking for a practical guide on data mining.
- Author BiographyKonstantinos Tsiptsis, CRM and Customer Intelligence Manager, Eurobank, EFM, Greece Antonios Chorianopoulos, Greek Ministry of Economy and Finance, Data Analysis Unit, MIS Service, Greece.
- Author(s)Antonios Chorianopoulos,Konstantinos Tsiptsis
- PublisherJohn Wiley and Sons Ltd
- Date of Publication15/01/2010
- GenreSales & Marketing
- Place of PublicationHoboken
- Country of PublicationUnited States
- Weight796 g
- Width178 mm
- Height252 mm
- Spine25 mm
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Thanks, we'll look into this.