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About this product
- DescriptionBased on decades of research, teaching and application, this book presents a comprehensive treatment of database marketing. Integrating theory and practice, it offers rigorous models, methodologies and techniques illustrated through numerous examples.
- Author(s)Byung-Do Kim,Robert C. Blattberg,Scott A. Neslin
- PublisherSpringer-Verlag New York Inc.
- Date of Publication23/01/2008
- GenreSales & Marketing
- Series TitleInternational Series in Quantitative Marketing
- Series Part/Volume Numberv. 18
- Place of PublicationNew York, NY
- Country of PublicationUnited States
- ImprintSpringer-Verlag New York Inc.
- Content Note106 black & white tables, biography
- Weight1421 g
- Width155 mm
- Height235 mm
- Spine44 mm
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