Why do the people in some companies continually dazzle us with their brilliant decisions while those in others make one blunder after another? Do they understand their businesses better? Are they just plain smarter? Or is it all a matter of luck? The answer, says J. Frank Yates, is none of the above.
J. Frank Yates is professor of business administration and marketing at the University of Michigan Business School. An award-winning teacher, for over two decades he has taught decision making at UMBS and as a visiting professor abroad, including at Peking University, Leiden University, and the University of Tokyo. Yates is the associate editor of the Journal of Behavioral Decision Making and a past president of the Society for Judgment and Decision Making. He writes extensively on decision topics and has been on the editorial boards of numerous journals that publish key developments in decision research, including Organizational Behavior and Human Decision Processes, the Journal of Applied Psychology, and Medical Decision Making.