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About this product
- DescriptionPart of a series of studies on research in marketing.
- PublisherEmerald Publishing Limited
- Date of Publication16/10/1998
- GenreSales & Marketing
- Series TitleResearch in Marketing
- Series Part/Volume Number14
- Country of PublicationUnited States
- ImprintJAI Press Inc.
- Weight553 g
- Width156 mm
- Height234 mm
- Spine15 mm
- Edited byAtul Parvatiyar,Jagdish N. Sheth
- Volume editorAjay Manrai,Lalita Manrai
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