Effective Marketing Management: Using Merchandising and Financial Strategies for Retail Success by Dorothy A. Metcalfe, Veronica Miller Mordaunt, Madelyn Perenchio, Andrea Weeks (Paperback, 1991)

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ISBN 10: 087005743X. ISBN 13: 9780870057434. 24 Hour Response. Format: Paperback. Publishers will often change book or CD cover designs, in a small number of cases the item dispatched may bear a different cover design from that advertised.
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