Enterprise Web 2.0 Fundamentals by Dennis Mancini, Krishna Sankar, Susan A. Bouchard (Paperback, 2009)
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About this product
- Author(s)Dennis Mancini,Krishna Sankar,Susan A. Bouchard
- PublisherPearson Education (US)
- Date of Publication17/04/2009
- GenreComputing: Consumer Books ('Technical Trade')
- Place of PublicationIndianapolis
- Country of PublicationUnited States
- ImprintCisco Press
- Content NoteIllustrations
- Weight644 g
- Width189 mm
- Height229 mm
- Spine22 mm
- Table Of ContentsIntroduction xviii Chapter 1 An Introduction to Web 2.0 3 What Exactly Is This Web 2.0 and Why Should We Care About It? 3 Social Aspects of Web 2.0 5 Business Aspects of Web 2.0 6 Web 2.0 Versions and Generations 11 Web 2.0 CE Versus EE 14 Challenges to Web 2.0 EE Adoption 16 Characteristics and Memes of Web 2.0 16 User-Generated Content 18 Rich Internet Applications (RIA) 18 Social Networks 19 Cloud Computing 19 Web-Centric Development and Architectural Models 19 Data 21 Mashups 22 Scale Free and Long Tail 23 Mobility 24 Web 2.0 at Cisco 24 Web 2.0-Centric Products from Cisco 25 How Cisco Is Leveraging Web 2.0 Internally 27 Chapter 2 User-Generated Content: Wikis, Blogs, Communities, Collaboration, and Collaborative Technologies 33 Evolution of User-Generated Content (UGC) 35 Personal Webpages 35 Blogs 37 Wikis 46 Bookmarking and Folksonomies 54 Photos and Videos 60 Communities 63 Collaboration 65 Collaborative Technologies 65 Cisco TelePresence 65 WebEx 67 Unified Communications 69 Chapter 3 Rich Internet Applications: Practices, Technologies, and Frameworks 77 What Exactly Is an RIA and Why Do We Care About It? 77 A Techno-Business Tour Through the RIA Land 79 Web 2.0 RIA Technologies, Standards, and Frameworks 84 Ajax 85 HTTP Architectural Constraints 87 OpenAjax 88 Ruby on Rails Framework and Infrastructure 89 Chapter 4 Social Networking 91 State of the Union and Business Value of Social Networks 92 Characteristics of a Social App 94 Social Network Ecosystems and Players 96 Facebook: A Complete Ecosystem 96 Facebook Platform 96 Facebook Applications 98 Facebook Platform and Architecture 99 Weaving a Facebook Application 103 LinkedIn: The Corporate Hangout for Jobs and Connections 104 MySpace: The Teen Social Network Site 105 Friendster: Where It All Began 106 Ning: A Generic Social Site Hosting Platform 106 Jive: An Enterprise Platform 107 Socialtext: A Hosted Enterprise Collaboration Tool 107 Awareness: An Enterprise Social Media and Web 2.0 Communities Platform 108 Google: Social Network Interoperability Interfaces 108 Microsoft: Enterprise Content Management with Social Network Features 108 IBM: Making Collaboration a Corporate Priority 109 Twitter: In a New Category by Itself-Microblogging 111 Social Networking Standards and Interfaces 113 OpenSocial 114 OpenID 115 OAuth 117 Other Social Networking Standards 117 Challenges in the Social Networking Industry 118 Relevance and Nature 118 Openness and Data Portability 118 Security and Privacy 119 Data Ownership 120 Worldwide Acceptance and Localization 121 Chapter 5 Content Aggregation, Syndication, and Federation via RSS and Atom 125 Business View of Information Distribution 127 RSS 129 RSS 2.0 Information Architecture 131 RSS 2.0 Modules 133 How RSS Works 134 RSS at CISCO 135 Cisco RSS Publishing 136 Cisco RSS Consumption 137 Enterprise RSS Best Practices 137 Atom 139 Atom Information Architecture 140 Chapter 6 Web 2.0 Architecture Case Studies 143 Web 2.0 Infrastructure Architecture: Scale, Concurrency, and Distributability 144 Web 2.0 Infrastructure Architecture Case Studies 145 eBay 146 YouTube 147 Amazon 148 Google 149 Twitter 151 Flickr 152 Technologies for Scalable Architectures 152 Case for MapReduce and Its Cousin Hadoop 154 Scalable Interfaces 155 Web 2.0 Development and Deployment 156 Chapter 7 Tending to Web 3.0: The Semantic Web 161 A Business Definition of the Semantic Web 161 A Business View of the Semantic Web 163 Semantic Web Origins-From Aristotle to W3C 167 Inner Workings of Semantic Web Technologies 168 Resource Description Framework 169 Web Ontology Language 172 SPARQL 175 Enterprise Applications of the Semantic Web 176 Social Media, Educat
- Author BiographyKrishna Sankar is a Distinguished Engineer with the Software Group at Cisco. He is currently focusing on different forms of the emerging collaborative social networks (as opposed to current functional coordination networks) and other strategic Web 2.0 mechanics inside and outside Cisco. His external work includes the OpenAJAX Alliance, OpenSocial, next generation infrastructure projects such as Ruby on Rails, OAuth, ZooKeeper and Vertebra, as well as the Advisory Board of San Jose Education Foundation. His interests lie in Cloud Computing, highly scalable web architectures, social and knowledge graphs, intelligent inference mechanisms, iPhone programming, and Lego Robotics. Occasionally he writes about them at doubleclix.wordpress.com. Susan A. Bouchard is a senior manager, Business Development with US-Canada Sales Planning and Operations at Cisco. She focuses on Web 2.0 technology as part of the USCanada Collaboration initiative. Susan's presentations include Cisco Systems Case Study: Collaboration, Innovation and Mobility-The Productivity Triple Play on behalf of Dow Jones at the Gartner Customer Relationship Management Summit, September 2008 Cisco Systems Case Study: EA Foundation Delivers Mobile Service Value at Shared Insights' Enterprise Architectures Conference, March 2007 Cisco Systems Case Study: Architecture Review Process-Improving the IT Portfolio at DCI's Enterprise Architectures Conference, October 2005 Susan joined Cisco in 2000, and as a Member of Technical Staff helped to establish the Sales IT Partner Architecture Team and led the Cisco Enterprise Architecture Standards & Governance program for five years. Prior to joining Cisco, she was a Computer Scientist with the Department of the Navy, managing the Navy's e-commerce website for IT products and services. Susan led other software development and support programs for the Navy and Marine Corps in the areas of database administration, artificial intelligence and robotics.
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