Based on the authors' 25 years of experience in the coffee industry, this work provides guidelines on the creation and running of an espresso business. It includes advice on location, leases, landlords, marketing, menus, finances, operational options, equipment and supplies.
JOE MONAGHAN is National Sales Manager for Espresso Specialists, Inc. He has also operated several espresso carts in Seattle, Washington. JULIE SHELDON HUFFAKER is a freelance writer specializing in coffee--industry subjects. Her background includes working with Starbuck's Coffee Company on public relations and retail training.