The lowest-priced, brand-new, unused, unopened, undamaged item in its original packaging (where packaging is applicable).Packaging should be the same as what is found in a retail store, unless the item is handmade or was packaged by the manufacturer in non-retail packaging, such as an unprinted box or plastic bag.See details for additional description.
1. Global Marketing in the firm 2. Initiation of internationalisation 3. Internationalisation theories 4. Development of the firm's international competitiveness 5. The political and economic environment 6. The sociocultural environment 7. The international market selection process 8. Some approaches to the choice of entry mode 9. Export, intermediate and hierarchical entry modes 10. International buyer-seller relationships 11. Product and pricing decisions 12. Distribution and communication decisions 13. Cross-cultural sales negotiations 14. Organisation and control of the global marketing programme