The lowest-priced, brand-new, unused, unopened, undamaged item in its original packaging (where packaging is applicable).Packaging should be the same as what is found in a retail store, unless the item is handmade or was packaged by the manufacturer in non-retail packaging, such as an unprinted box or plastic bag.See details for additional description.
24 black & white illustrations, 42 black & white tables, 24 black & white line drawings
Table Of Contents
1.From cultural diversity to ethnic marketing practice 2.Ethnic marketing and market segmentation 3.Ethnicity, ethnic identity and the acculturation process 4.Ethnic groups and aggregates of ethnic groups 5.Assessing ethnic group substance and acculturation issues 6.Ethnic marketing in practice: segmentation issues 7.Ethnic marketing in practice: methodological issues 8.Understanding ethnic consumers' decision processes 9.Intangibility, service logic and ethnic minority consumers 10.Relational perspectives in ethnic marketing practice 11.Ethnic marketing in practice - HRM Issues 12.Ethnic marketing in practice - communications issues 13.Ethics and Social Responsibility in ethnic marketing 14.Challenges and opportunities for ethnic marketing
Guilherme D. Pires is Associate Professor and Head of the Marketing Discipline and the DBA Program Convenor at the Newcastle Business School, University of Newcastle, Australia. John Stanton is Associate Professor and Director of Academic Programmes in Economics and Finance at the School of Business, University of Western Sydney, Australia.