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Once a luxury that only the elite could afford, fashion is now accessible to all. This title explores the popularization of fashion and explains how marketers and branding experts have turned clothes and accessories into objects of desire. It analyses aspects of fashion from a marketing perspective.
Mark Tungate, author of the bestselling Adland and Branded Male, is a journalist specializing in media, marketing and communication. Based in Paris, he writes regularly about advertising, style and popular culture for the French media magazine Strategies, the trends intelligence service WGSN, Campaign magazine and The Times, The Independent and The Telegraph. He is also the co-author of The Epica Book, an annual review of the best European advertising, and he co-hosts a weekly French television show about creative advertising.