20 black & white illustrations, 23 black & white tables, 20 black & white line drawings
Alessio Cavicchi, Cristina Santini
Table Of Contents
Part One 1. The importance of a stakeholder approach to investigate (and plan) food and wine events: research issues in a european perspective Cristina Santini, Alessio Cavicchi 2. Food and wine events in europe and the new world: A comparison Steve Charters, Richard Mitchell 3. Food and wine events as permanent institutions Donald Getz 4. Culture and authenticity in food and wine events Alan Clarke 5. Food and wine events: a driver of local economic development Jean-Guillaume Ditter Part Two Section One: Tourism industry and food and wine firms 6. Food and wine events in the context of an ultra-peripheral wine region: The case of FIVIPAL in La Palma Island, Spain Abel Alonso and Alessandro Bressan 7. Expanding the scope of traditional rural products through events, tourism, and hospitality: a preliminary case study of Italy's GirOlio Abel Alonso and Alessandro Bressan 8. Running, walking, wining and dining in the Chianti countryside: the development of an active eno-gastronomic event and the changing role of the stakeholders Giovanna Bertella 9. Business-to-business service quality assessment in professional wine events: the case of Vinitaly Roberta Capitello, Lara Agnoli, Antonino Galati, Diego Begalli, Maria Crescimanno 10. Eurochocolate: an instrument of valorization for Perugia and its territory BiancamariaTorquati, Fabio Maria Santucci, Giulia Giacche, Chiara Paffarini, Elisa Ascione, Chiara Taglioni 11. If Jesus had lived now, he would have attended the Gladmatfestivalen (The Stavanger Food Festival) Reidar J. Mykletun Section 2: Local Governments And Communities 12. Food and wine events in Sardinia: the role and performance of institutions and local governments in the 'Sardinian young wines exhibition' Graziella Benedetto, Gian Luigi Corinto 13. Food festivals as purpose-created tourism attractions and their impact on destination branding. Lessons learned from the development of a regional food festival in Bulgaria Miroslava Dimitrova, Ivelina Yoveva 14. Promoting local? developing sustainable local food and drink supply networks within destination development Claire Haven-Tang Section 3: Visitors and tourists 15. Interest in food events: some insights from swedish consumers Tommy Andersson and Lena Mossberg 16. The drink driving dilemma in connection with food and wine events: a cross-national evaluation of best-practice solutions from the Generation Y's point of view Albert Stockl, Erhard Lick, Alessio Cavicchi, Benoit Lecat, Albert Moreno, Cristina Santini and Birgit Treiber
Alessio Cavicchi is a researcher in Agricultural Economics at the University of Macerata, Italy. Alessio's main fields of interest and research are consumer food choice; economics of food quality and safety; sustainable tourism; and innovation in the agro-food sector. Cristina Santini is a researcher and Assistant Professor at the Universita San Raffaele, in Rome, Italy. She received her Ph.D in Economics and Management of Enterprises and Local Systems from the University of Florence. She also received a Masters Degree in Marketing and Management for Wine Business at the University of Florence. Cristina's research interests are Entrepreneurship, SMEs, Sustainability and Ecopreneurship, Strategic Management, and Food and Wine Industry.