The lowest-priced item that has been used or worn previously.The item may have some signs of cosmetic wear, but is fully operational and functions as intended. This item may be a display model or store return that has been used.See details for description of any imperfections.
Looks at international marketing from a business perspective. This book explains and analyses the different theories of international marketing and illustrates their application using examples from a variety of different firms, markets, products and services.
Senior Lecturer in International Marketing at University of Hertford. Harold Beaton, is a Freelance Lecturer in Marketing.
Harold Beaton, Steve Johnston
Cengage Learning EMEA
Date of Publication
Business, Accounting & Vocational: Textbooks & Study Guides