This text is the first truly comprehensive guide to fundraising management, uniquely blending current academic knowledge with the best of professional practice.
Adrian Sargeant is Professor of Nonprofit Marketing at Henley Management College and the University of the West of England. He is Chair of the Centre for Voluntary Sector Management and an Adjunct Professor of Philanthropic Studies at the Center on Philanthropy at Indiana University. Elaine Jay is a Fundraising Consultant and Director of Sargeant Associates Ltd. She has extensive experience of both the agency and the client side of fundraising in a career that now spans over 15 years.
Adrian Sargeant, Elaine Jay
Taylor & Francis Ltd
Date of Publication
Management & Business: General
Place of Publication
Country of Publication
29 black & white illustrations, 65 black & white line drawings