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Illustrated with case studies detailing entrepreneurs who have transformed their businesses with social media marketing, this inspiring and informative book shows readers what works, why it works, and how to use it to promote their own business.
Jon Reed is a social media consultant who regularly lectures and runs workshops on the business applications of social media, as well as providing social media marketing services through his businesses. He previously worked in book publishing for 10 years. Jon� s latest venture, Small Business Studio (www.smallbusinessstudio.co.uk), is a web design and marketing agency working exclusively with small businesses and start-ups. It has a focus on the new online marketing methods, and launched at the Business Start-up Show at Olympia in November 2008. Jon was also selected to provide one-to-one marketing advice to delegates in the Show� s popular advice surgeries. He has also appeared on local radio providing marketing advice to local businesses.