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Why shouldn't you offer to pay for your share of the meal in China? Or say 'chin chin' as you raise your glass in Japan? This work aims to help its readers avoid minor international incidents by offering a look at everything from first greetings to last rites, covering key minefields of misunderstanding along the way.
Mark McCrum has written travel books about Southern Africa, Australia and Ireland, and on travel for publications ranging from Conde Nast Traveller to the Sunday Times. His account of Robbie Williams on tour in Europe in 2001, Somebody Someday, was a No 1 bestseller in both hardback and paperback, and last year he ghost-wrote The Meaning of Tingo. He lives in London.