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About this product
- DescriptionA wonderful supplement to any marketing course, this paperback provides a starting point for anyone trying to develop a focus on the consumer by giving a reader friendly overview of what academic researchers have discovered about consumer grocery shopping behavior.
- Author(s)Barbara E. Kahn,Leigh McAlister
- PublisherPearson Education (US)
- Date of Publication22/01/1997
- GenreIndustrial Studies: General
- Place of PublicationNew Jersey
- Country of PublicationUnited States
- ImprintLongman Inc
- Content Notech.
- Weight363 g
- Width156 mm
- Height235 mm
- Spine17 mm
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Thanks, we'll look into this.