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About this product
- DescriptionThis comprehensive guide clearly explains analysing markets, utilising qualitative and quantitative research methodologies, applying findings to market, development, and marketing strategies for the hospitality industry.
- Author(s)Ronald A. Nykiel
- PublisherTaylor & Francis Inc
- Date of Publication13/08/2007
- GenreManagement & Business: General
- Place of PublicationNew York
- Country of PublicationUnited States
- ImprintRoutledge Member of the Taylor and Francis Group
- Weight498 g
- Width156 mm
- Height216 mm
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