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- DescriptionToo many new companies and products have names that look like the results of a drunken Scrabble game (Xobni, Svbtle, Doostang). In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone-even non-creative types-can create memorable and effective brand names. No degree in linguistics required.
- Author BiographyFounder of naming firm Eat My Words, Alexandra Watkins is a recognized expert on brand names with buzz. She is frequently quoted in the press and been featured in leading business publications including The Wall Street Journal, Inc. and Entrepreneur. Alexandra is a popular speaker at MBA programs and has been a guest presenter multiple times at the Stanford Graduate School of Business, San Francisco State, USA, USF School of Management and their alumni association. She has also entertained audiences at the Proctor & Gamble alumni association, Uncollege, In-House Agency Forum, SF City Club, and many co-working spaces. Alexandra first got hooked on naming when Gap hired her to create cheeky names for their first line of body care products. Soon after, she broke into the business by talking her way into branding powerhouse Landor via a Match.com date. With her fresh, unconventional naming style, Alexandra soon became a go-to resource for countless branding and naming firms around the country. And Landor sent her enough business to open her own firm. Since then, she's generated thousands of names for snacks, software, sunscreen, social networking sites, sportswear, shoes, sugar scrubs, serums, and seafood. (And that's just the S's!) She's also named lots of things that make people fat and drunk including a nationally recognized bacon cheeseburger (which ironically, must remain nameless). Prior to Eat My Words, Alexandra was an advertising copywriter, working at leading ad agencies up and down the West Coast, USA, including five years at Ogilvy and Mather, where she helped launch Microsoft Windows and learned the language of Geek Speak. In the mid-nineties she jumped on the dot-com gravy train, and rode it until it crashed in her SOMA backyard. Alexandra took the money and ran, spending a year in Australia, New Zealand, Bali and Fiji. Upon her return, she discovered her passion for naming things and soon after started Eat My Words. Alexandra gets her passport stamped as often as possible. She has eaten her way through 45 countries on 6 continents where she's sunk her teeth into local delicacies including barbequed squirrel in Tanzania, ostrich carpaccio in South Africa, stewed camel meat in Libya, and lobster marinara in Cuba. Her favourite food is JIF peanut butter, which she once survived on for two days on the remote island of Amantani in Lake Titicaca, Peru.
- Author(s)Alexandra Watkins
- Date of Publication01/10/2014
- GenreSales & Marketing
- Series TitleUK Professional Business Management / Business
- Place of PublicationSan Francisco
- Country of PublicationUnited States
- Weight350 g
- Width55 mm
- Height85 mm
- Spine3 mm
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