Examines the challenges facing the contemporary film industry, exploring the merging of the major old-line studios such as Warner Bros. and Paramount into entertainment conglomerates; the impact of globalization; new distribution methods; franchises; attempts to reach new markets. Filled with case studies, this comprehensive study is a must-read.
TINO BALIO is Emeritus Professor of Communication Arts at the University of Wisconsin-Madison.The 2001 recipient of the inaugural Academy Film Scholar Grant from the Academy of MotionPicture Arts and Sciences, Balio has written widely on the historical development of Hollywoodand the American film industry. He is the author of a two-volume history of United Artists, GrandDesign: Hollywood as a Modern Business Enterprise, 1930-1939 (1996), and The Foreign FilmRenaissance on American Screens, 1946-1973 (2010).
Winner of Choice Magazine Outstanding Reference/Academic Book Award 2013.