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About this product
- DescriptionIn this insightful, engaging and entertaining book, you will learn the amazing secrets of effective communication gleamed in recent years from neuroscience and behavioural economics. You'll discover 8 simple rules that you can effectively, simply apply to your business and work so your messages are never ignored.
- Author BiographyPatrick Fagan is an Associate Lecturer in Psychology of Marketing and Advertising and Consumer Behaviour at Goldsmiths University; and he works as a Senior Behavioural Insights Associate at world-leading behavioural science consultancy Mountainview Learning.
- Author(s)Patrick Fagan
- PublisherPearson Education Limited
- Date of Publication16/05/2016
- GenreManagement & Business: General
- Place of PublicationHarlow
- Country of PublicationUnited Kingdom
- First Published2016
- ImprintPearson Education Limited
- Weight394 g
- Width164 mm
- Height239 mm
- Spine14 mm
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