Shows managers how to inform themselves in order to make less risky, profitable business decisions. This book shows you how to measure those things in your own business, government agency or other organization that, until now, you may have considered immeasurable, including customer satisfaction, organizational flexibility, and technology risk.
DOUGLAS W. HUBBARD is the inventor of Applied Information Economics (AIE), a measurement methodology that has earned him critical praise from The Gartner Group, Giga Information Group, and Forrester Research. He is an internationally recognized expert in the field of decision analysis and challenging measurements and is a popular speaker at numerous conferences. He has written articles for Information Week, CIO Enterprise, and DBMS Magazine. He is the author of The Failure of Risk Management: Why It s Broken and How to Fix It and Pulse: The New Science of Harnessing Internet Buzz to Track Threats and Opportunities.