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It is biggest sporting event in the world, watched by billions, in a game played on every scrap of land on the planet.How to Win the World Cup takes apart all the previous 18 editions of football's pre-eminent competition to look at the sporting DNA as well as the vital statistics of winning teams.
Graham McColl is a writer and journalist whose work regularly appears in The Times, Four Four Two and When Saturday Comes. His many books include The Official Biography of Celtic, United We Stand and '78: How a Nation Lost the World Cup.