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About this product
- DescriptionWhoever wants to learn from the world's top creative experts will love this book. It shows how those involved in the creative process can effectively and clearly optimize their own working methods. How to Catch the Big Idea provides practical, powerful and inspiring impetus for the reader's daily business.
- Author BiographyRalf Langwost holds a degree in communication science and is an innovation coach. After studying at the University of the Arts in Berlin, he worked for several advertising agencies, including Ogilvy & Mather, Ted Bates and Wunderman/Young & Rubicam, Frankfurt, ending up as creative director for such renowned international brands as American Express, Pirelli, Swissair and Novell. With his founding of IdeaManagement (R), Langwost established an internationally successful coaching concept, that is the first to allow the training of top creative performance within a deliberately managed value-added process. By applying the latest results from creativity research to creation and communication, he shows in his workshops how to catch the Big Idea more easily and more quickly. These days Ralf Langwost advises managers and other employees of companies and agencies in Germany and abroad in adapting and optimizing their creative resources. His clients are mainly innovation-oriented enterprises, advertising agencies, product development teams, pioneering television stations or international brand names.
- Author(s)Ralf Langwost
- PublisherWiley-VCH Verlag GmbH
- Date of Publication29/10/2004
- GenreManagement & Business: General
- Place of PublicationWeinheim
- Country of PublicationGermany
- ImprintWiley-VCH Verlag GmbH
- Weight1156 g
- Width227 mm
- Height223 mm
- Spine24 mm
- Foreword byJohn Hegarty
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