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- DescriptionProvides an important way to understand human behavior, revealing how our identities - and not just economic incentives - influence our decisions. This title explains how our conception of who we are and who we want to be may shape our economic lives more than any other factor, affecting how hard we work, and how we learn, spend, and save.
- Author BiographyGeorge A. Akerlof, winner of the 2001 Nobel Prize in Economics, is the Koshland Professor of Economics at the University of California, Berkeley. He is the coauthor, with Robert Shiller, of Animal Spirits: How Human Psychology Drives the Economy , and Why It Matters for Global Capitalism (Princeton). Rachel E. Kranton is professor of economics at Duke University.
- PrizesCommended for Association of American Publishers/Professional and Scholarly Publishing Awards: Economics 2010.
- Author(s)George A. Akerlof,Rachel E. Kranton
- PublisherPrinceton University Press
- Date of Publication06/09/2011
- GenreEconomics: Professional & General
- Place of PublicationNew Jersey
- Country of PublicationUnited States
- ImprintPrinceton University Press
- Content Note1 halftone. 1 line illus.
- Weight28 g
- Width152 mm
- Height229 mm
- Spine15 mm
- Format DetailsTrade paperback (US)
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