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If You're Not First, You're Last: Sales Strategies to Dominate Your Market and Beat Your Competition by Grant Cardone (Hardcover, 2010)
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ISBN-13: 9780470624357, 978-0470624357. Key concepts in If You're Not First, You're Last include If You're Not First, You're Last Sales Strategies to Dominate Your Market and Beat Your Competition. Converting the Unsold to Sold.