Explores how the verbal and visual work together to create a language of advertising that speaks to audiences and moves them to particular thoughts and actions. This book argues that the verbal images in advertising are as important as the visual images, treating advertisements as a structured whole, rather than a series of fragments.
Fern L. Johnson is Professor of English and participating faculty member in the interdisciplinary Communication and Culture Program at Clark University. She is author of Speaking Culturally: Language Diversity in the United States.
Fern L. Johnson
Taylor & Francis Ltd
Date of Publication
Sales & Marketing
Place of Publication
Country of Publication
6 black & white tables, 30 black & white halftones