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- DescriptionArgues that when political candidates attack each other, raising doubts about each other's views, voters - and the democratic process - benefit. This study of negative advertising in presidential campaigns from 1960 to 2004, asserts that the proliferating attack ads are far more likely than positive ads to focus on political issues.
- Author BiographyJohn G. Geer is professor of political science at Vanderbilt University. He is the editor of the Journal of Politics, the editor of Politicians and Party Politics, and the author of Nominating Presidents: An Evaluation of Voters and Primaries and From Tea Leaves to Opinion Polls: Politicians, Information, and Leadership.
- Author(s)John G. Geer
- PublisherThe University of Chicago Press
- Date of Publication01/03/2006
- GenrePolitics: General & Reference
- Series TitleStudies in Communication, Media & Public Opinion
- Place of PublicationChicago, IL
- Country of PublicationUnited States
- ImprintUniversity of Chicago Press
- Content Note32 lline drawings, 12 tables
- Weight362 g
- Width180 mm
- Height229 mm
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