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About this product
- DescriptionNew ideas for new products will not guarantee new markets. This book is an innovation roadmap for the planning and release of new products, covering new methods for creativity, market analysis, evaluation, technology forecast and decision making.
- PublisherSpringer-Verlag Berlin and Heidelberg GmbH & Co. KG
- Date of Publication02/10/2008
- GenreTechnology: General & Reference
- Series TitleRWTHedition
- Place of PublicationBerlin
- Country of PublicationGermany
- ImprintSpringer-Verlag Berlin and Heidelberg GmbH & Co. K
- Content Note100 Illustrations, black and white; XII, 444 p. 100 illus.
- Weight847 g
- Width155 mm
- Height235 mm
- Edited byWalter Eversheim
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