The lowest-priced item that has been used or worn previously.The item may have some signs of cosmetic wear, but is fully operational and functions as intended. This item may be a display model or store return that has been used.See details for description of any imperfections.
This text uses practical examples and applications to show the major decisions that marketing managers face in their day to day jobs. The new edition also offers expanded coverage of the revolutionary new marketing technologies a swell as current thinking on topics such as brand equity and CRM.
Gary Armstrong, Philip Kotler
Pearson Education (US)
Date of Publication
Business, Accounting & Vocational: Textbooks & Study Guides