Concentrates on how to create, execute and evolve a customer-centric strategy of any Internet-based management strategy in order to provide valuable customer experiences. Presenting how enabling technologies are as important as ever, this book points out that there's a need to move to new levels in thinking and execution.
Matthew Guah is researcher within the Operation Research and Information Systems Group at the Warwick Business School, The University of Warwick. He is Program Administrator of the Masters for Information Systems and Management program at the Warwick Business School. He is currently investigating the roles of emerging technologies in the United Kingdom's National Health Service, building on previous IT research. Wendy L. Currie is Professor of Information Systems at Warwick Business School, University of Warwick. She has recently won three research grants from the EPSRC, ESRC and EU for studies on e-business models, focusing specifically upon application services provisioning, web services and e-logistics and supply-chain management. She has wide experience within business and IT strategy, with numerous books and articles within the fields of IS strategy, outsourcing, e-business and the global software and computing services industry.