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About this product
- DescriptionA complete course on the rules of marketing for today s climate In this fast-paced, cluttered, and global marketplace, new influences are constantly affecting your business. Today's sophisticated consumers are searching for products that meet an emotional need, have added value, and come with no purchase risk.
- Author BiographyBOB PRITCHARD, known as Mr. Marketer, is an internationally renowned businessman, marketer, and speaker. His clients include many of the world's leading companies, including the Coca-Cola Company, Citibank, Anheuser-Busch, Mercedes-Benz, and Frito-Lay. He is CEO of Marketforce One, a business and marketing strategy company, and CEO of Marketforce One Media, a media content development company with offices in the United States, Australia, and Europe. Winner of the International Marketer of the Year Award, he has done business in more than fifty-three countries and has presented to major corporations and associations all over the globe.
- Author(s)Bob Pritchard
- PublisherJohn Wiley & Sons Inc
- Date of Publication23/09/2011
- GenreManagement & Business: General
- Place of PublicationNew York
- Country of PublicationUnited States
- ImprintJohn Wiley & Sons Inc
- Weight478 g
- Width152 mm
- Height236 mm
- Spine27 mm
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