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About this product
- DescriptionLearn in a week, what the experts learn in a lifetime.
- Author BiographyJudy Bartkowiak trained with Taylor Nelson in quantitative research and Bill Schlackman in qualitative research and worked with ICI Paints, Kodak and Johnson & Johnson Medical before setting up her own company. She is a full member of The Market Research Society and holds an MA in International Marketing and a Post Graduate Diploma in Market Research.
- Author(s)Judy Bartkowiak
- PublisherHodder & Stoughton General Division
- Date of Publication05/05/2016
- GenreSales & Marketing
- Place of PublicationLondon
- Country of PublicationUnited Kingdom
- ImprintTeach Yourself Books
- Weight114 g
- Width135 mm
- Height198 mm
- Spine9 mm
- Format DetailsB-format paperback
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