The lowest-priced, brand-new, unused, unopened, undamaged item in its original packaging (where packaging is applicable).Packaging should be the same as what is found in a retail store, unless the item is handmade or was packaged by the manufacturer in non-retail packaging, such as an unprinted box or plastic bag.See details for additional description.
An easy to use tool allowing students to switch from web resources to the print text and back again, opening windows to the world of marketing through cases that are vibrant and engaged, digital links that allow students to explore topics in more detail and other media to encourage relating theory to practice.
Rosalind Masterson is a Chartered Institute of Marketing Chartered Marketer, a Member of the Academy of Marketing and a Fellow of the Institute of Higher Education. She was a Principal Lecturer at De Montfort University until 2013. She has taught extensively, and has been subject and programme leader, at both undergraduate and postgraduate levels. She has taught, and been external examiner, at a number of universities during an academic career spanning twenty years. Rosalind's commercial experience includes sales and marketing positions within IBM and Marketing Management for an IT consultancy. She ran her own marketing consultancy and freelance copywriting business for ten years. David Pickton is Associate Director, Strategic Partnerships and Visiting Academic at University of Birmingham. He holds the title, 'Honorary Academic Fellow' from De Montfort University, Leicester, England having been founding member and head of its academic Department of Marketing. He has also been visiting academic and external examiner at over 20 other universities in the UK, Europe and Asia. His Editorial Board memberships have included the 'Journal of Marketing Communications', 'Innovative Marketing Journal', the 'Journal of Brand Management', 'Corporate Communications: An International Journal' and 'Marketing Intelligence and Planning' for which he was also Assistant Editor. He has contributed to various academic texts and has written numerous articles being placed in the top 2% of researchers on Academia.edu (by 30-day views of his papers). His work can be found on ResearchGate.net, Academia.edu, Google Scholar, Figshare and Prezi. His commercial experience includes marketing and advertising management positions on both the client and agency sides of industry, directorship of his own business consultancy, being a registered marketing consultant with the Department of Trade and Industry and providing executive marketing and management training. His professional affiliations include membership of the Academy of Marketing and Fellowships of the Chartered Institute of Marketing, the Royal Society of Arts and the Higher Education Academy.
David Pickton, Nichola Phillips, Rosalind Masterson
SAGE Publications Ltd
Date of Publication
Mixed media product
Business, Accounting & Vocational: Textbooks & Study Guides
Place of Publication
Country of Publication
SAGE Publications Ltd
Contained items statement
Contains 1 Paperback and 1 Digital product license key