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Offers the first year undergraduate student the information needed for an Introductory Marketing module. This book provides introductions to marketing ideas, whilst challenging the reader to apply these concepts as they work through the textbook. It includes Insights, Activities, Focus Boxes, and Questions to bring marketing to life.
Rosalind Masterson is a Senior Lecturer at De Montfort University Business School. David Pickton is the Principle Lecturer at De Montfort University Business School.
David Pickton, Rosalind Masterson
McGraw-Hill Education - Europe
Date of Publication
Business, Accounting & Vocational: Textbooks & Study Guides