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About this product
- DescriptionMultiply the effectiveness of your campaigns with marketing automation Marketing automation technology has been shown to dramatically increase lead conversions and average deal sizes as well as improving forecasting and customer segmentation.
- Author BiographyMathew Sweezey has quickly built a reputation as one of the leading minds in marketing automation. He has spoken on the topic of marketing automation around the world and also writes for ClickZ.com on the topic. Mathew is the Marketing Automation Evangelist for Salesforce.
- Author(s)Mathew Sweezey
- PublisherJohn Wiley & Sons Inc
- Date of Publication13/05/2014
- GenreSales & Marketing
- Place of PublicationNew York
- Country of PublicationUnited States
- ImprintJohn Wiley & Sons Inc
- Content Noteblack & white tables, figures
- Weight492 g
- Width188 mm
- Height234 mm
- Spine15 mm
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