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About this product
- DescriptionDerived from the American text by Pride and Ferrell, this marketing textbook features integration of product and market examples, statistics and practices. The coverage, examples, cases and updates are addressed to the contemporary European student.
- Author(s)Ferrell,PRIDE,Sally Dibb,Simkin,etc.
- PublisherHoughton Mifflin
- Date of Publication04/07/2000
- GenreSales & Marketing
- Place of PublicationBoston
- Country of PublicationUnited States
- ImprintHoughton Mifflin (Academic)
- Out-of-print date25/06/2005
- Content Noteillustrations, (some colour ) colour facsimiles
- Weight1560 g
- Height230 mm
- Edition Statement4th Revised edition
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